Privacy policy

BROWLUXE – Privacy Policy

Last updated: December 20, 2025

BrowLuxe (“we”, “us”, “our”) operates this online store (the “Services”), powered by Shopify. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, sign up for marketing, or otherwise interact with us.

By using our Services, you agree to the practices described in this Privacy Policy

Information We Collect

We collect the following categories of personal information in order to provide our Services:

Information you provide directly

• Name

• Email address

• Billing address and shipping address

• Phone number (optional)

• Payment details (processed securely by Shopify Payments or PayPal — we do not receive or store full card numbers)

• Messages you send to us through email or contact forms

Information collected automatically

When you browse our store, the following information is automatically collected through cookies and analytics tools:

• IP address

• Device type, browser, and operating system

• Pages viewed, time spent on site, and clicks

• Shopping behaviour (items viewed, added to cart, etc.)

Information from third-party tools

If you interact with advertising or social media features, we may receive information from:

• Meta (Facebook/Instagram) Pixel

• Shopify analytics

• Email marketing tools

How We Use Your Information

We process your information for the following purposes:

To fulfil your orders

• Process payments

• Provide order confirmations and updates

• Ship products

• Manage returns and customer service

To improve and personalize your experience

• Analyse site performance

• Recommend products

• Improve our website based on customer behaviour

For marketing and advertising

• Send promotional emails (only with your consent)

• Show personalized ads through Meta Ads and other advertising platforms

• Measure and optimize advertising performance

You may opt out of marketing at any time by clicking “Unsubscribe” in our emails.

For security and fraud prevention

• Detect and prevent unauthorized activity

• Maintain the integrity of our Services

To comply with legal obligations

• Bookkeeping and tax requirements

• Responding to lawful requests from authorities

How We Share Your Information

We may share information with:

Service providers

Including:

• Shopify (website hosting, checkout, analytics)

• Payment processors (Shopify Payments, PayPal)

• Shipping and fulfilment partners

• IT and customer support tools

Marketing partners

Such as Meta (Facebook/Instagram) for targeted advertising.

Legal authorities

If required to comply with applicable law.

We never sell your personal information.

Cookies and Tracking

We use cookies and similar technologies to:

• Enable core website functions

• Keep items in your cart

• Analyze site traffic

• Serve personalised ads via Meta

You can manage cookies through your browser settings.

International Transfers

Because we use Shopify and other global service providers, your information may be processed outside the EU/EEA.
When this occurs, we rely on legally approved safeguards such as Standard Contractual Clauses.

Data Retention

We keep your personal information for as long as necessary to:

• Provide our Services

• Comply with legal requirements (e.g., bookkeeping laws)

• Resolve disputes

• Support fraud prevention

Your Rights

Depending on where you reside, you may have the right to:

• Access your personal information

• Request corrections

• Request deletion (“right to be forgotten”)

• Object to marketing

• Request a copy of your data

• Withdraw consent

To exercise your rights, contact us at:
📧 info@browluxeshop.com

We may need to verify your identity before processing your request.